ELPA is proud to announce a new partnership with Group1 agency to provide EuroLeague players and their families with a world-class, full-service travel and lifestyle concierge experience. This collaboration reflects ELPA’s broader vision of treating its members as the first-class athletes —on and off the court. By partnering with Group 1, ELPA continues to expand the scope of services available to its members, ensuring they receive elite-level support in every aspect of their lives.
Whether it’s planning a personal vacation, relocating to a new country, coordinating travel for an entourage, or simply finding the right gym and personal trainer in a new city—Group 1 becomes a trusted, one-stop resource for ELPA members. The service goes beyond logistics, offering access to branding, marketing, and commercial opportunities that help players expand their global presence.
Group 1 is a first-of-its-kind, independent sports marketing agency focused on connecting the global sports community by helping athletes, properties, and brands expand their global reach. With the knowledge, network, and resources to support clients wherever they go, Group 1 is the ideal partner for athletes operating beyond their local markets.
This partnership marks another milestone in ELPA’s mission to raise standards, deliver real value, and provide EuroLeague players with the tools they need to thrive, also beyond the basketball court.